The Dark Side of Social Media Algorithms

Riya Bose
1 min read9421
The Dark Side of Social Media Algorithms

Engagement at Any Cost

Social media platforms optimize for one metric above all: engagement. Time on app. Clicks. Shares. The problem is that outrage, fear, and controversy drive more engagement than joy or nuance.

The Filter Bubble Problem

Algorithms learn your preferences and show you more of the same. Over time, you exist in an information bubble, seeing only content that reinforces your existing beliefs. Critical thinking atrophies.

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